UK Solar Lead Generation
More solar installations.
Less chasing referrals.
We run high-intent Google Ads campaigns exclusively for MCS-accredited solar installers. You only pay when your phone rings - no retainer, no contract, no guesswork.
Solar enquiry demand peaks in summer and falls in winter. A consistent lead generation system delivers more enquiries all year round — steadier work, and more of it.
Solar enquiry demand · January to December
More enquiries. Every month. Not just summer.
A jagged line that empties every winter, against a steady one that stays high all year. That’s the difference a system makes.
The Model
The only model where we only get paid when you do.
Panel Reach runs high-intent Google Ads campaigns exclusively for MCS-accredited solar installers. No management fee, no retainer. You pay £30 per qualified inbound call - a genuine homeowner, in your service area, calling your number.
£30per qualified inbound call
Google Search Ads
High-intent, locally targeted campaigns. Every call tracked back to the keyword that produced it.
Local Services Ads
Google Guaranteed placement above the organic results - an advantage only accredited installers can claim.
A Website Built to Convert - and Keep Working
Fast, well-structured, built the way Google rewards - so it turns clicks into calls today, and keeps earning its own organic traffic long after. It's yours to keep.
Full Attribution
Every call logged with source, duration and area. A monthly report that proves what you paid for.
The System
Five steps. One bill. Only for results.
Discovery Call
20 minutes on your service area, capacity and whether this is the right fit.
We Build the System
Campaigns, landing page and call tracking - built around your patch.
Campaigns Go Live
Homeowners searching for installers in your area start seeing you first.
Calls Come In
Genuine enquiries ring your number directly. Every call is logged.
Pay Per Result
£30 per qualified call. No retainer, no contract, nothing else.
Why Panel Reach
Built for installers, not for agencies.
Focus
Solar only, always
One niche, permanently. Exclusive focus on solar means sharper keywords, tighter negatives and campaigns that compound instead of starting from scratch.
Exclusivity
One installer per area
A 10-mile exclusivity radius around your patch. We will never run campaigns for your competitors - your leads are yours alone.
Risk
You pay for results, not promises
£30 per qualified call, defined in writing. If the phone doesn’t ring, you owe nothing. No retainer has ever made that offer.
Client Work
Websites we’ve built for solar installers.
Field Notes
Straight answers on solar marketing.
How to choose a solar marketing agency in the UK
Every agency promises leads. The pricing model tells you whether they're paid to deliver them - or just paid.
7 min read →Solar leads in the UK: buying lists vs generating your own
The same homeowner, sold to several installers at once, phoned by all of them within the hour. There's a better way to spend the money.
6 min read →Why solar installers shouldn't trust generic marketing agencies
The agency that runs ads for a dentist, a gym and a roofer will run your solar campaign the same way. That's the problem.
6 min read →Questions
The things installers ask first.
What counts as a qualified call?
A call that passes all four tests: it lasts 60 seconds or longer, comes in during business hours, originates inside your agreed service area, and is a genuine solar installation enquiry from a homeowner. Wrong numbers, suppliers, recruiters and hang-ups don't count and are never billed.
How does area exclusivity work?
We run campaigns for one installer per area — a 10-mile radius around your base, agreed in writing before anything launches. While you're a client we won't take on a competitor inside that radius, for any money.
What if I get a call that shouldn't count?
Every call is logged with its source, time, duration and caller area, then checked against the four qualifying tests before anything is billed. If a call that shouldn't have counted slips through, it comes off the invoice — you only ever pay for calls that qualify.
Is there a retainer or a long contract?
No retainer and no long lock-in. You pay £30 per qualified inbound call, and nothing else. If the phone doesn't ring, you don't pay.
Do I own the website you build?
Yes. The landing page and site we build are yours to keep — built to convert clicks into calls now, and structured to keep earning organic traffic over time.
Who is Panel Reach for?
UK MCS-accredited residential solar installers who can answer the phone and book surveys. We work in the solar niche only, which is what keeps the keywords sharp and the wrong clicks off your budget.
Ready for more installations?
Book a free 20-minute call. We’ll review your service area, your current setup, and whether this is the right fit.